The rules we run by,
made public.The Woyce playbook

Our internal operating system for product delivery — how we scope, staff, communicate, and ship. Borrowed and battle-tested across 33 shipped projects.

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The Playbook

12 rules
for building well.

CHAPTERS7 categories · 12 rules

APPLIES TOEvery project we take on

LAST UPDATEDApril 2026

Click any rule to expand the rationale and the anti-pattern it prevents.

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We run every engagement by these rules. Start a project and hold us to them.

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The rules we run by,
made public.The Woyce playbook

12 rules
for building well.

Fixed price. No hourly billing.

Senior engineers only. No juniors on your project.

Scope before you start. Always.

Weekly demos. No black boxes.

One shared Slack channel. No status emails.

Code ownership transfers to you on final payment.

No scope creep accepted silently.

Test coverage is not optional.

Milestones, not sprints.

One project lead per client. No handoffs.

Full handover documentation on every project.

Security review before every launch.

Let's build
something real.

The rules we run by,made public.The Woyce playbook

12 rulesfor building well.

Fixed price. No hourly billing.

Senior engineers only. No juniors on your project.

Scope before you start. Always.

Weekly demos. No black boxes.

One shared Slack channel. No status emails.

Code ownership transfers to you on final payment.

No scope creep accepted silently.

Test coverage is not optional.

Milestones, not sprints.

One project lead per client. No handoffs.

Full handover documentation on every project.

Security review before every launch.

Let's buildsomething real.

The rules we run by,
made public.The Woyce playbook

12 rules
for building well.

Let's build
something real.