LandBot ChatBot,
Conversational booking and therapist matching for mental wellness
LandBot ChatBot — AI Case Study
A conversational chatbot for a therapy practice that enables appointment booking, therapist matching, insurance browsing, and location access — integrated with Asana and Zapier for seamless operations.
Three numbers that
tell the story upfront.
Higher form completion vs. static forms
A conversational chatbot for a therapy practice that enables appointment booking, therapist matching, insurance browsing…
Increase in qualified leads
A conversational chatbot for a therapy practice that enables appointment booking, therapist matching, insurance browsing…
Median qualification time
A conversational chatbot for a therapy practice that enables appointment booking, therapist matching, insurance browsing…
Before we got here,
here's what wasn't working.
Built for Flourish Together Therapy, this chatbot makes it simple for clients to connect with the right therapist. Users can book appointments, view matching therapists based on their needs, browse insurance providers, and access location information — all through a guided conversation. Seamless integrations with Asana and Zapier keep the practice's operations connected and automated behind the scenes.
We confirmed every challenge with the team before writing a line of production code. The right column lists the pain points we tackled head-on and how we approached each one.
What wasn't working
BEFORECRM field mapping inconsistencies between clients
Built a field mapping configuration layer that maps LandBot variables to client-specific CRM fields without code changes.
Don't over-engineer.
Solve what matters, ship fast.
The instinct on complex projects is to rebuild everything from scratch. We pushed back. A full rewrite often means months of regressions while engineering rebuilds features that were already working.
We mapped the existing workflow against actual usage. The result was clear: a small set of features accounted for the majority of user time. We rebuilt the core, shipped fast, and extended outward.
On the technical side, we made clear decisions early and held them. The right column shows what we chose, and why.
4 decisions we made early
CHOSEN / REJECTEDAppointment Booking via Chatbot — how we built it
Custom Appointment Booking via Chatbot — built for this product's exact needs and data model.
Generic SaaS tool that would require heavy workarounds and compromise the user experience.
Therapist Matching — how we built it
Custom Therapist Matching — built for this product's exact needs and data model.
Generic SaaS tool that would require heavy workarounds and compromise the user experience.
Insurance Provider Browsing — how we built it
Custom Insurance Provider Browsing — built for this product's exact needs and data model.
Generic SaaS tool that would require heavy workarounds and compromise the user experience.
Location Information Access — how we built it
Custom Location Information Access — built for this product's exact needs and data model.
Generic SaaS tool that would require heavy workarounds and compromise the user experience.
5 features that
define the product experience.
Every feature was scoped and shipped with the same priorities: speed, reliability, and staying out of the user's way.
Appointment Booking via Chatbot
Clients can book appointments directly through the chatbot in a guided, conversational flow.
Therapist Matching
Helps clients find matching therapists based on their needs, preferences, and availability.
Insurance Provider Browsing
Allows clients to browse supported insurance providers within the chatbot experience.
Location Information Access
Provides clients with clinic location details and directions through the chat interface.
Asana & Zapier Integration
Integrates with Asana and Zapier to keep practice operations organised and automated behind the scenes.
What changed,
measured against the day-one baseline.
We benchmark before we touch anything, logging every metric below against its state before we wrote a line of production code.
Related services
Want to build
something like this?
We ship fast. Talk to us about your product idea and we'll tell you exactly how we'd approach it.